Power Up Your Profits PDF
By:Troy Waugh
Published on 2005-01-21 by John Wiley & Sons
Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.
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Book which was published by John Wiley & Sons since 2005-01-21 have ISBNs, ISBN 13 Code is 9780471703587 and ISBN 10 Code is 0471703583
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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
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