Social Marketing PDF Download

Social Marketing PDF
By:Nancy R. Lee,Philip Kotler
Published on 2015-01-14 by SAGE Publications

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

This Book was ranked at 35 by Google Books for keyword children's education non profit organizations.

Book ID of Social Marketing's Books is RXxZDwAAQBAJ, Book which was written byNancy R. Lee,Philip Kotlerhave ETAG "iv0DGa2+nd8"

Book which was published by SAGE Publications since 2015-01-14 have ISBNs, ISBN 13 Code is 9781483380667 and ISBN 10 Code is 1483380661

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Book which have "584 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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