Common Interest, Common Good PDF Download

Common Interest, Common Good PDF
By:Shirley Sagawa,Eli Segal,Rosabeth Moss Kanter
Published on 2000 by Harvard Business Press

With funding for nonprofits shrinking and global markets shaky, our business and social sectors are both confronting an increasingly uncertain future. Many organizations are searching for innovative strategies that will counter the mounting pressures felt by communities and corporations alike. Common Interest, Common Good argues that forward-looking businesses and social sector organizations (both nonprofit and government) can solve many of their problems by working together-while serving the common good in the process. According to Shirley Sagawa and Eli Segal, alliances between for-profit and the not-for-profit industries yield enormous benefits for both. Businesses can boost their bottom line by leveraging a nonprofit partnership to enhance their image, reach new markets, increase consumer loyalty, and build a positive reputation with current and prospective employees. The upside is just as powerful for nonprofits, because an alliance with a corporation can provide crucial funds and visibility while helping to attract new volunteers and donors. Common Interest, Common Good showcases many such successful partnerships, from corporate sponsorships and cause-related marketing to employee volunteer programs and school-to-work initiatives. The authors also offer some much-needed guidance for avoiding many of the pitfalls that can undermine even the best alliances. A convincing, deeply felt book by two authors who have devoted much of their careers to helping public and private sectors find profitable new ways of working together, Common Interest, Common Good is a guided tour of the progressive new strategies that can contribute to the purpose of our businesses and the prosperity of our communities.

This Book was ranked at 38 by Google Books for keyword children's education non profit organizations.

Book ID of Common Interest, Common Good's Books is GNKWaFlQtxgC, Book which was written byShirley Sagawa,Eli Segal,Rosabeth Moss Kanterhave ETAG "szQnfRGvqOk"

Book which was published by Harvard Business Press since 2000 have ISBNs, ISBN 13 Code is 9780875848488 and ISBN 10 Code is 0875848486

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "278 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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